In an age where everyone is trying to get ahead, how do you ensure you’re not just another face in the crowd? According to Seth Godin, being indispensable isn’t about sheer skill or outperforming the competition. It’s about becoming irreplaceable in the eyes of those you serve by offering something unique, real, and valuable.

Take Godin’s concept of the “Purple Cow.” His idea is simple: to stand out, you must be remarkable—something that makes people pause and say, “I’ve never seen anything like this.” The challenge is that most of us are trained to fit in, to be “good enough,” rather than to truly differentiate ourselves. But as Godin points out, being ordinary doesn’t get you noticed.

A perfect example comes from TOMS Shoes. By linking each purchase to giving a pair of shoes to a child in need, they didn’t just sell shoes—they created a purpose-driven brand. This wasn’t just a product; it was a movement. This gave them an edge that competitors couldn’t easily replicate, making them indispensable to customers who valued social impact.

The numbers don’t lie. Studies show that 64% of consumers are willing to pay more for a product or service that aligns with their values. That’s what makes you indispensable—creating a meaningful connection, not just a transaction.

It’s about finding that niche, creating real value, and delivering it with a consistent message. As Seth Godin has taught us, being indispensable means offering something that cannot be easily copied—something your audience can’t live without.