Let’s face it: urgency works. People are more likely to take action when they feel like they’re about to miss out. But here’s the catch—if you push too hard, you’ll lose them. The trick is to create that sense of urgency without crossing into “too much.”

1. Show Social Proof
   Humans are herd animals. If they see others taking action, they’ll often follow suit. That’s why displaying social proof, like “Only 5 left in stock!” or “20 people have bought this in the last hour,” can motivate customers to act. According to Salesforce, 72% of consumers trust online reviews as much as personal recommendations. So, when people see others buying, they’re more likely to jump in.
2. Offer Time-Sensitive Deals
   A countdown timer or “ending soon” can trigger urgency, but use it sparingly. If you’re always running a “flash sale,” people will start ignoring it. Think about how Amazon uses its “Lightning Deals” – they’re not in your face all the time but create that sense of “Hey, this could be gone in 30 minutes.”
3. Give Value with Urgency
   Urgency doesn’t have to feel like a hard sell. Pair the time limit with real value—whether it’s a bonus gift or a price lock. When the customer sees that the urgency isn’t just for your benefit but for theirs too, it feels more like an opportunity, not a tactic.
4. Targeted Emails
   According to HubSpot, personalized emails increase open rates by 50%. Use this to your advantage. Let customers know when deals are about to expire, or when they’re close to a threshold for a discount. But don’t spam them with “last chance” emails every week.

Urgency doesn’t have to be aggressive. Do it right, and it’ll drive real action. Make it about value, not pressure.